Agency Overview
5 active clients · Last updated 7:02 AM today
Yesterday
Last 7 days
Last 30 days
This month
Total Spend
$68,420
↑ 8.2% vs prev period
Total Leads
1,847
↑ 14.3% vs prev period
Blended CPL
$37.04
↓ 5.2% improvement
Active Clients
5
↑ 1 new this month
Active Alerts
3
2 budget · 1 CPL spike
All Clients
Click any row to drill into client dashboard →
Client
Spend
Leads
CPL
ROAS
CTR
Pacing
Status
AC
Acme Corp$18,240
512
$35.62
3.8x
2.4%
94% · On Track
Healthy
NS
NovaStack$22,100
487
$45.38
2.9x
1.8%
112% · Over Budget
Warning
PH
PivotHQ$14,820
298
$49.73
2.1x
1.2%
128% · Critical
Alert
LA
LensAI$8,960
342
$26.20
5.2x
3.1%
88% · On Track
Healthy
FH
ForgeHR$4,300
208
$20.67
4.7x
2.8%
82% · On Track
Healthy
Spend by Channel · All Clients
LinkedIn
$32,840
Meta
$19,160
Google
$12,310
Reddit
$4,110
Daily Spend · Last 7 days
MonTue
WedThu
FriSat
Sun
🚨 Active Alerts
3 need attention
PivotHQ — Over Budget
LinkedIn projected $19,200 vs $15,000 budget. 128% pacing. Pause or reduce bids immediately.
7:02 AM Slack ✓
NovaStack — Slightly Over
Meta projected $11,200 vs $10,000 budget. 112% pacing. Monitor closely.
7:02 AM Slack ✓
PivotHQ — CPL Spike
Google CPL jumped to $62 vs $41 7-day avg (+51%). Check search terms.
7:02 AM Slack ✓
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Acme Corp
Last updated 7:02 AM · All 4 channels active
Yesterday
Last 7 days
Last 30 days
This month
Total Spend
$18,240
↑ 6% vs last period
Total Leads
512
↑ 18% vs last period
Cost Per Lead
$35.62
↓ 10% improvement
ROAS
3.8x
↑ 0.3x vs last period
LinkedIn
Active
$8,400
Pacing · 91%
Meta
Active
$5,100
Pacing · 85%
Google
Active
$3,940
Pacing · 98%
Reddit
Active
$800
Pacing · 80%
AI Insights
🤖 Generated 7:02 AM today
→
[LINKEDIN] CPL dropped 18% to $39 — Job Title targeting outperforming Company Size segments. Recommendation: Increase budget on Job Title campaigns by 20% next week.
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[META] Best performing ad set is "Retargeting — Website Visitors 30d" at $22 CPL. Recommendation: Duplicate and test a new creative variant this week.
→
[GOOGLE] Brand Search delivering 2.1x better CPL than Generic Search. Recommendation: Shift 15% of Generic budget to Brand campaigns.
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[BUDGET] All channels pacing between 80–98%. No immediate action needed. Reddit slightly underspending — consider increasing daily cap by $20.
Overall: Performing above benchmark across all channels. LinkedIn and Meta driving majority of leads at efficient CPL. Strong week ahead if current pacing holds.